What is the True Value of a Brokerage?

The other day while we were wrapping up on a listing presentation, the seller told us they were considering switching to another brokerage whose signs they often saw around the neighborhood.

Because I understand the true value of a brokerage, this made me laugh. A brokerage is not consumer-facing value.

A brokerage’s value comes from having a place to hang your license and somewhere to receive training. Its value also comes from having people you can ask questions of.

However, I’ve never had a buyer come to me and say that they aren’t going to buy an otherwise perfect house simply because of the brokerage it’s listed with.

When listing and selling your home, individual agents and teams are what will truly matter. The right agent or team will know that listing your home all starts with price. Pricing is an analytical decision which is determined by market statistics.

Here at the Search in Seattle Team, we know how to help you make these decisions with no emotional attachment. Once pricing is sorted out, the next matter is putting the right buyers in front of the home.

The average team will spend about $400 a month on marketing. Our team, however, spends a tremendous amount on this. It is a priority to us that your listing is being put forward to the right people.

The last steps in effectively getting a home sold are negotiation and processing. The right agent will be able to guide you through maximizing an offer’s potential to get you top dollar. Additionally, they should assist you in closing out the deal as efficiently as possible.

Ultimately, finding the right agent has much more of an impact on selling a home than a brokerage. Be sure to interview several people before you make your final decision.

If you have any other questions or would like more information, feel free to give me a call or send me an email. I look forward to hearing from you soon.

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